“Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur. Develop a strong corporate culture first and foremost.”
— David Cummings, Co-founder of Pardot
Every group of people that interact regularly have a culture. The question is whether it is explicit or implicit. Whether it is shaped purposely or just left to come about haphazardly is largely due to the efforts (or lack thereof) of the people who co-create it.
Ideally, organizational culture defines how we relate to each other and what to expect, it guides our actions, interactions and decisions.
What are the advantages of making it explicit?
It is easier for employees and other stakeholders to align themselves with the culture. We can also add aspirational aspects to push the collective into the growth zone.
In the early days, we can hire for culture fit and later, when the organization is more mature, we can hire to further evolve the culture. It’s all exciting stuff. Let’s talk about it…