#Storyteller #Actionista #PurposeLeads #PurposeDrivenBusiness
Melanie works to build bridges between purpose driven businesses and grassroots projects who are making good things happen. She designs and implements activation campaigns that turn good ideas into reality and bring an organisation’s brand values to life. Through the use of creativity and data, Mel captures and shares their story of impact. Her work experience ranges from setting up women’s empowerment social businesses in India and Nepal, to producing CSR projects in Malta and India for organisations in diverse industries.
Creative storytelling through the most effective medium – verbal (talks and workshops), written (blogs, articles, press release and SEO optimized website content) and visual (video and image production).
Social media management to share those stories using Facebook, Instagram, Twitter and social media strategy as a way of connecting brilliant campaigns and raising the profile of purpose driven-projects.
Ideation and project management of purpose driven funding campaigns that connect businesses to the local community that surrounds them.
Running corporate volunteer days where companies coordinate teams to immerse themselves in a local project for a day, get out of the office and have a positive team impact.
- Doctor of Laws from University of Malta
- Setting up grassroots social businesses in Nepal and India
- Now working in London as Senior Comms and Marketing manager for Semble, a leading activation agency that delivers community campaigns that galvanise local community and businesses to bring their brand values to life.
- Setting up events and festivals like Offline Festival that focus on business skill building, insightful discussions and wellbeing.